Close-up of a woman with freckles applying skincare in a store or pharmacy, with overlay text 'GET SKIN SMART WITH KIEHL'S'.

GET SKIN SMART
KIEHL’S GLOBAL BRAND CAMPAIGN 2025

This is a 360 campaign designed to attract consumers to the stores for a personalized treatment using five innovative smart tools. These tools help identify individual skin concerns and introduce customized skincare solutions. To support this initiative, we created five videos, window displays, in-store signage, an augmented reality (AR) experience, and digital and social media assets to clearly explain the benefits of each smart tool for the skin.

CREDITS
Role: Lead Senior Art Director (Video/ Brand / Social Media)
Agency: VX Media
Photography: Tom Corbett & Darrin Haddad

BEAUTY TECH TOOLS

A woman undergoing a breast cancer screening using a 3D mammography machine, with a healthcare professional operating the equipment.

A woman with dark skin and freckles is using a digital skin analysis app on a tablet to assess her skin for dark spots.

DERMA-READER DEEP SKIN ANALYSIS

A scan device that detects more about concerns below the surface of the skin.

A woman receiving a facial treatment with a skin device from a healthcare professional in a modern clinic setting.

HEALTHY SKIN ASSESSMENT

Measuring the skin's hydration and barrier strength

A healthcare professional uses a skin scanner on a woman with a shaved head in a medical setting, with shelves of skincare products in the background.

Measuring 5 key skin concerns in
a snap with photo analysis technology

SKIN SNAP

A healthcare professional examines a young man's ear with an otoscope in a pharmacy setting.

HEALTHY SKIN ACTIVATOR

Warm or cool sensorial treatment to boost the skin's glow or calm the skin

KIEHL'S INSTANT SKIN READER

The smart photo assessment utilizes advanced technology to identify areas of strength and concerns to target

15 SECONDS

COMPLIMENTARY SAMPLES SERVICE Highlighting generosity in-store
STORYBOARD

LOGO EXPLORATION

FINALS

TOOL CATEGORY

Collection of Kiehl's skincare and grooming devices with the caption 'Get Skin Smart' in various colors, including a facial roller, a serum applicator, a blackhead removal tool, a facial cleansing device, and a smartphone with a face scan app.

IN-STORE SIGNAGE & DIGITAL CANVAS

A diagram showing the reflection angles of a light beam from a mirror, with key concepts labeled including incident angle, reflected angle, normal line, and incidence point. The image illustrates the law of reflection, where the angle of incidence equals the angle of reflection.

IN-STORE SIGNAGE

Display booth showcasing skincare products with promotional posters, samples, and informational signs about skin analysis and routines.

SKIN SNAP WINDOW

DERMA-READER
(TRAFFIC STOP WINDOW)

HEALTHY SKIN ASSESSMENT WINDOW

TRAFFIC STOP WINDOW

WINDOW

VR EXPERIENCE

The goal of this experience is to encourage customers to visit the store for a complimentary skin scan. To achieve this, the display in the store window will showcase an awareness video that highlights various skin concerns addressed by the Derma-Reader. When customers stand in front of the display, the video will transition to an interactive filter that demonstrates how the Derma-Reader filters function in real-time on their skin.