GET SKIN SMART
KIEHL’S GLOBAL BRAND CAMPAIGN 2025

Kiehl’s is ready to put tech-face forward to deliver healthier skin for all. Through a one-on-one consultation featuring state-of-the-art diagnostic and treatment tools, the goal of this campaign is to help customers understand their unique skin concerns and recommend a customized Kiehl's routine to address them.

CREDITS
Role: Lead Senior Art Director (Film/ Brand / Social Media)
Creative Director: Mariano Testa
Producer: Kirsten Gottbrecht

Production Co: VX Media
Videographer / DP: Pavel Krikunov
Photographer (Stills): Tom Corbett & Darrin Haddad

BEAUTY TECH TOOLS

DERMA-READER DEEP SKIN ANALYSIS

A scan device that detects more about concerns below the surface of the skin.

HEALTHY SKIN ASSESSMENT

Measuring the skin's hydration and barrier strength

Measuring 5 key skin concerns in
a snap with photo analysis technology

SKIN SNAP

HEALTHY SKIN ACTIVATOR

Warm or cool sensorial treatment to boost the skin's glow or calm the skin

KIEHL'S INSTANT SKIN READER

The smart photo assessment utilizes advanced technology to identify areas of strength and concerns to target

LOGO EXPLORATION

FINALS

TOOL CATEGORY

IN-STORE SIGNAGE & DIGITAL CANVAS

IN-STORE SIGNAGE

SKIN SNAP WINDOW

DERMA-READER
(TRAFFIC STOP WINDOW)

HEALTHY SKIN ASSESSMENT WINDOW

TRAFFIC STOP WINDOW

WINDOW

VR EXPERIENCE

The goal of this experience is to encourage customers to visit the store for a complimentary skin scan. To achieve this, the display in the store window will showcase an awareness video that highlights various skin concerns addressed by the Derma-Reader. When customers stand in front of the display, the video will transition to an interactive filter that demonstrates how the Derma-Reader filters function in real-time on their skin.

15 SECONDS

COMPLIMENTARY SAMPLES SERVICE Highlighting generosity in-store