KIEHL’S RETAIL EXPERIENCE
NATURALITY // POWERING UP THE NATURAL TOUCHPOINTS
Engaging Kiehl’s customers through natural ingredients has never been more important.
To educate, involve, and inspire customers, naturality is infused through every touchpoint
of Kiehl’s customers’ journey. These new, essential components are designed to enhance customer engagement, creating a truly immersive retail experience that spans both
physical stores and e-commerce.
CREDITS
Role: Art Director / Designer (Brand / Retail / Digital)
CD: Jiyoung Hwang & Ria Shibayama
Photographer (Digital): Aurelie Graillot
Illustration: Mirko Mladic / Kiehl’s internal brand assets