Decorative sign with the word 'Klehm's' in green grass texture, featuring a small daisy flower, sunflower, and lavender sprig, with the text 'Since 1851' below, on a white marble background.

KIEHL’S RETAIL EXPERIENCE

NATURALITY // POWERING UP THE NATURAL TOUCHPOINTS

Engaging Kiehl’s customers through natural ingredients has never been more important. To educate, involve, and inspire customers, naturality is infused through every touchpoint of Kiehl’s customers’ journey. These new, essential components are designed to enhance customer engagement, creating a truly immersive retail experience that spans both physical stores and e-commerce.

CREDITS

Role: Art Director / Designer (Brand / Retail / Digital)
Photographer (Digital): Aurelie Graillot
Illustration: Mirko Mladic / Kiehl’s internal brand assets

Beauty products, an avocado, and natural ingredients arranged on a wooden tray surrounded by grass and flowers promoting healthy skin.
Kiehl's skincare store inside a shopping mall with promotional signage, skincare products on display, and mannequins showcasing merchandise.
Illustration of herbal and pharmaceutical items including pomegranate, lemon, lavender, aloe, beaker, test tube, medicine bottle, and a bowl with an apple and banana, along with text describing an apothecary and skincare concept.
Organized shelves of skincare and cosmetic products in a retail store with a decorative botanical mural on the wall behind.
Display of skincare products including a powerful-strength line-reducing concentrate, calendula herbal-extract toner, and related promotional materials on black background.
Computer screen showing Kiehl's website with product categories including Best Sellers, Anti-Aging, Serums, and Men's Skincare.
Kiehl's Powerful Wrinkle Reducing Cream jars, skincare tools, and decorative items on a light-colored surface with text promoting anti-wrinkle skincare solutions.