Role: Creative / Art Direction / Design
Scope:
Creative / Art Direction
Product Campaign
Brand Identity
Brand Storytelling
Video Production
Campaign Photography
A wrinkle-reducing face and neck cream that smooths skin tone and fine lines, for a younger and healthier-looking complexion.
This campaign aims to showcase how this product provides multiple benefits. The design features a hexagonal, kaleidoscope-style mirror frame highlighting the product from various angles. Striking colors complemented by burst and frame lighting create a modern "tech" atmosphere, conveying innovation in its powerful formula.
Kiehl’s Super
Multi-Corrective CREAM
Retinol Skin-Renewing
Daily Micro-Dose Serum
Emphasize the power and effectiveness of Retinol microdosing with a serious and technological approach. The visual direction reflects a strong and impactful skincare strategy. From a heroic perspective, the Retinol package showcases beads floating alongside a glowing trail, symbolizing the dynamic and advanced formula in action.
Retinol Fast Release
Wrinkle-Reducing Night Serum
Highlight the three-step action of the new Retinol formula, emphasizing its fast-acting properties represented by a speedometer. The visual direction should convey a serious and powerful skincare message. This innovative formula is designed for nighttime use, and its effectiveness should be showcased through three steps of product action. The speedometer will serve as the key visual element, illustrating the rapid release of the product while adding a sense of energy and power to the overall visual.
Kiehl’s Super
Multi-Corrective
Eye Zone Treatment
The new eye product focuses on four treatment zones around the eyes. To illustrate this concept, we designed a visual representation that features an eye product positioned within an eye shape, resembling a radar that effectively targets multiple areas simultaneously. By incorporating a tech-inspired, modern aesthetic, this design emphasizes the product’s innovative qualities and its ability to address various concerns at once.
